Senior web leadership, without the full-time hire.

Ongoing web leadership with flexible hours. You get a senior person to help with design and technology decisions without hiring someone full-time.

• Includes
  • Weekly check-ins plus day-to-day decision support
  • Guidance on design, technical, and platform questions
  • Launch strategy and support
  • Oversight of web platform maintenance
  • Technology recommendations as your platform evolves
• Add if neededContent updates and web production, launch execution, ongoing maintenance, and performance monitoring.
• TermsOpen-ended. Pause or stop with two weeks' notice. No fees for paused weeks.
• Best forTeams that need someone senior to make the calls.

Each project has a fixed fee that we agree on up front. You can pick one or bundle a few together.

• Website auditAccessibility (WCAG 2.1 AA), technical SEO (crawlability, schema, indexability), Core Web Vitals, mobile performance, user experience, and how you stack up against competitors. You get an executive summary and a prioritized fix list.
• Web governance frameworkWhere you are now and a framework that scales with the team. Who decides what, technical review, accessibility and performance standards, content approval workflows, how design, engineering, and product talk to each other, plus UAT and acceptance templates.
• Component design system and specsReusable component specs built from your designer's direction. Component inventory, usage guidelines, accessibility built in, responsive behavior across breakpoints, and templates for major site sections.
• Tech stack and platform planPhased recommendations. First: CMS evaluation, analytics, and personalization strategy. Then: platform roadmap, migration plan if you need one, build-versus-buy calls, and vendor evaluation criteria with RFP support.
• Vendor selection and onboardingHelp choosing the right agency or platform partner, from writing requirements and running the RFP to onboarding whoever you pick.
• Web org designA recommended structure for your web team, including roles, reporting lines, and what should stay in-house versus going to an agency or offshore. I include org charts for different team sizes.
• Web leadership hiring planRole definitions, skill requirements, interview questions, an onboarding plan, and a 30/60/90 for your new hire's first quarter.

I can also build the pages myself, right in your CMS, using your design system.

• Launch workNew landing pages, campaign pages, or rebuilding a whole section of the site.
• Standing hoursA set number of hours each week for web maintenance and page requests.
• Where I buildAEM, Contentful, Webflow, Drupal, and WordPress.
• Best forTeams whose web maintenance and page requests keep piling up.

This is the deepest level of partnership. I step in as your web leader while you hire a permanent one, then help them get up to speed when they start.

• Includes
  • Executive direction for your redesign and platform
  • A seat in your decisions, with daily to weekly check-ins
  • Working directly with your designers, engineers, and product leaders
  • Building and rolling out web governance
  • Hiring and team building for the web function
  • Platform and stack recommendations, with help implementing them
  • Design system development and oversight
  • Mentoring the team and setting up your permanent leader to succeed
• TermsOpen-ended, usually six to twelve months. Pause or stop with two weeks' notice.
• Best forCompanies hiring a web leader who need someone in the seat now.

• Leadership and teamsBuilding web teams from zero and turning around underperforming ones, with a people-first approach that gets morale back up. I also help you decide what belongs in-house and what makes sense to outsource.
• Revenue and pipelinePipeline attribution and working closely with demand gen and sales, so the website's impact on revenue is clear.
• Conversion and testingCRO, A/B testing programs, personalization, and form optimization. The psychology degree comes in handy here.
• Search and AI discoverabilityTechnical SEO, plus AEO and GEO so you show up when buyers ask ChatGPT, Perplexity, and Google's AI answers.
• Performance and platformsCore Web Vitals, site speed, redesigns, and full replatforms. Hands-on with AEM, Contentful, Webflow, Drupal, and WordPress.

1. Intro call30 minutes. You show me the site and where you'd like to take it.
2. ProposalWithin a few days you get a scope and price for the engagement I'd recommend.
3. KickoffFirst two weeks: audit, access, and a short list of quick wins.